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A Stated Preference Investigation into the Chinese Demand for Farmed vs. Wild Bear Bile

Figure 2

A set of estimated demand functions for wild bear bile.

For each function farmed bear bile is held at ¥90 per treatment and these are the results under the “serious” scenario. The CV demand function presents demand in the absence of farmed bear bile whilst the others describe two possible functions when competing with farmed bear bile.

Figure 2

doi: https://doi.org/10.1371/journal.pone.0021243.g002