An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry

• Yingyue Luan ,

  Contributed equally to this work with: Yingyue Luan, Yeun Joon Kim

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: yl665@cam.ac.uk

  Affiliation Judge Business School, University of Cambridge, Cambridge, United Kingdom

  https://orcid.org/0000-0001-5579-0597

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• Yeun Joon Kim

  Contributed equally to this work with: Yingyue Luan, Yeun Joon Kim

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Judge Business School, University of Cambridge, Cambridge, United Kingdom

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