The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

• Andrew P. Nosal ,

  Contributed equally to this work with: Andrew P. Nosal, Elizabeth A. Keenan

  * E-mail: anosal@ucsd.edu

  Affiliation Center for Marine Biodiversity and Conservation, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America

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• Elizabeth A. Keenan ,

  Contributed equally to this work with: Andrew P. Nosal, Elizabeth A. Keenan

  Affiliations Center for Marine Biodiversity and Conservation, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America, Harvard Business School, Harvard University, Boston, MA, United States of America

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• Philip A. Hastings,

  Affiliation Marine Biology Research Division, Scripps Institution of Oceanography, University of California San Diego, La Jolla, CA, United States of America

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• Ayelet Gneezy

  Affiliation Rady School of Management, University of California San Diego, La Jolla, CA, United States of America

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