Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture

• Eric J. Johnson ,

  * E-mail: ejj3@columbia.edu

  Affiliation Center for Decision Sciences and Graduate School of Business, Columbia University, New York, New York, United States of America

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• Ran Hassin,

  Affiliation Center for Rationality, The Hebrew University of Jerusalem. Jerusalem, Israel

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• Tom Baker,

  Affiliation Law School, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America

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• Allison T. Bajger,

  Affiliation Department of Psychology, Columbia University, New York, New York, United States of America

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• Galen Treuer

  Affiliation Abess Center for Ecosystem Science & Policy, University of Miami, Coral Gables, Florida, United States of America

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