Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign

• Hiromu Nishiuchi ,

  * E-mail: h-nishiuchi@umin.ac.jp

  Affiliation Policy Alternatives Research Institute, The University of Tokyo, Bunkyo-ku, Tokyo, Japan

  http://orcid.org/0000-0001-8515-2748

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• Masataka Taguri,

  Affiliation Department of Biostatistics and Epidemiology, Graduate School of Medicine, Yokohama City University, Yokohama, Kanagawa, Japan

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• Yoshiki Ishikawa

  Affiliation Department of Health and Social Behavior, School of Public Health, The University of Tokyo, Bunkyo-ku, Tokyo, Japan

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