Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

Valentin Gattol; Maria Sääksjärvi; Claus-Christian Carbon

doi:10.1371/journal.pone.0015849

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Open Access

Peer-reviewed

Research Article

Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

Valentin Gattol,

Affiliation Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands
⨯
Maria Sääksjärvi,

Affiliation Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands
⨯
Claus-Christian Carbon

* E-mail: ccc@experimental-psychology.com

Affiliation Department of General Psychology and Methodology, University of Bamberg, Bamberg, Germany
⨯

Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

Valentin Gattol,
Maria Sääksjärvi,
Claus-Christian Carbon

Published: January 5, 2011
https://doi.org/10.1371/journal.pone.0015849

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Cohen's effect sizes (p. 7)

Posted by vgattol on 13 Jun 2013 at 13:00 GMT

The decimal points for the d-scores are missing. The correct sentence should read: "According to Cohen [55] absolute effect sizes are classified as small, medium, and large, for the following values, d = .20, d = .50, d = .80, respectively."

No competing interests declared.

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Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

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Cohen's effect sizes (p. 7)

Posted by vgattol on 13 Jun 2013 at 13:00 GMT