Nekaris et al have made an important contribution to understanding the role of web sites such as You tube in influencing human attitudes and behaviour in relation to wildlife trade and threatened species. They have highlighted a hitherto neglected area which might be utilised to inform and mobilise a huge cross-section of people. Conservation psychology, the scientific study of the reciprocal relationships between humans and the rest of nature, has attempted to identify ways of influencing people in order to promote conservation. The enormous investment made by commercial companies such as Goggle and Facebook to harvest personal information indicates the importance of knowing 'consumer habits' to target and influence behaviour. This paper indicates that popular websites could be a powerful conservation tool by which to influence public attitudes, knowledge, and behaviour in relation to wildlife trade and threatened species.