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Media Coverage of this Article

Posted by PLOS_ONE_Group on 14 Jun 2013 at 23:26 GMT

The following articles represent some of the media coverage that has occurred for this paper:

Publication: Pacific Standard
Title: “Why We Prefer Brand Name Products Like Pepsi to the Generic Ones”

Publication: The Consumerist
Title: “Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re Tasting?”

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLoS ONE Staff