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An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry
Luan Y,
Kim YJ
(2022)
An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry.
PLOS ONE 17(3): e0265193.
https://doi.org/10.1371/journal.pone.0265193