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Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving
Borawska A,
Oleksy T,
Maison D
(2020)
Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving.
PLOS ONE 15(5): e0233036.
https://doi.org/10.1371/journal.pone.0233036