Advertisement
Browse Subject Areas
?

Click through the PLOS taxonomy to find articles in your field.

For more information about PLOS Subject Areas, click here.

Download Citation

Article Source: Brand Suicide? Memory and Liking of Negative Brand Names
Guest D, Estes Z, Gibbert M, Mazursky D (2016) Brand Suicide? Memory and Liking of Negative Brand Names. PLOS ONE 11(3): e0151628. https://doi.org/10.1371/journal.pone.0151628

Download the article citation in the following formats: