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Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos
Muscarella C,
Brintazzoli G,
Gordts S,
Soetens E,
Van den Bussche E
(2013)
Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos.
PLOS ONE 8(5): e57738.
https://doi.org/10.1371/journal.pone.0057738