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Article Source: Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos
Muscarella C, Brintazzoli G, Gordts S, Soetens E, Van den Bussche E (2013) Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos. PLOS ONE 8(5): e57738. https://doi.org/10.1371/journal.pone.0057738

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