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Article Source: Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing
Walla P, Brenner G, Koller M (2011) Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLOS ONE 6(11): e26782. https://doi.org/10.1371/journal.pone.0026782

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