https://orcid.org/0000-0003-1883-8971
About the Authors
- David Jütte
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Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing
Affiliation Marketing Center Münster, University of Münster, Münster, Germany
- Thorsten Hennig-Thurau
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Roles Conceptualization, Formal analysis, Investigation, Methodology, Supervision, Validation, Writing – original draft, Writing – review & editing
* E-mail: tht@wiwi.uni-muenster.de
Affiliation Marketing Center Münster, University of Münster, Münster, Germany
- Gerrit Cziehso
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Roles Conceptualization, Investigation, Methodology, Validation, Writing – review & editing
Affiliation Marketing Center Münster, University of Münster, Münster, Germany
- Henrik Sattler
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Roles Funding acquisition, Investigation, Methodology, Supervision, Writing – review & editing
Affiliation Marketing & Branding, University of Hamburg, Hamburg, Germany
Competing Interests
The authors have declared that no competing interests exist.