https://orcid.org/0000-0002-2669-8211
About the Authors
- Jonah Berger
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Roles Conceptualization, Data curation, Writing – original draft
* E-mail: jberger@wharton.upenn.edu
Affiliation Marketing Department, The Wharton School, The University of Pennsylvania, Philadelphia, PA, United States of America
- Joshua Conrad Jackson
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Roles Conceptualization, Formal analysis, Writing – review & editing
Affiliation Management Department, Kellogg School of Management, Northwestern University, Evanston, IL, United States of America
- Ceren Kolsarici
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Roles Formal analysis, Methodology, Writing – review & editing
Affiliation Marketing Department, Smith School of Business, Queen’s University, Kingston, Ontario, CA
Competing Interests
The authors have declared that no competing interests exist.