About the Authors

Jonah Berger

Roles Conceptualization, Data curation, Writing – original draft

jberger@wharton.upenn.edu

Affiliation Marketing Department, The Wharton School, The University of Pennsylvania, Philadelphia, PA, United States of America

Joshua Conrad Jackson

Roles Conceptualization, Formal analysis, Writing – review & editing

Affiliation Management Department, Kellogg School of Management, Northwestern University, Evanston, IL, United States of America

Ceren Kolsarici

Roles Formal analysis, Methodology, Writing – review & editing

Affiliation Marketing Department, Smith School of Business, Queen’s University, Kingston, Ontario, CA

Competing Interests

The authors have declared that no competing interests exist.