About the Authors

Tamara M. Masters

Contributed equally to this work with: Tamara M. Masters, Mark Keith

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

tamara.masters@utah.edu

Affiliation Department of Marketing, University of Utah, Salt Lake City, Utah, United States of America

Mark Keith

Contributed equally to this work with: Tamara M. Masters, Mark Keith

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – review & editing

Affiliation Department of Information Systems, Brigham Young University, Provo, Utah, United States of America

Rachel Hess

Roles Resources, Visualization, Writing – review & editing

‡ RH and JLJ also contributed equally to this work.

Affiliation Division of Health System Innovation and Research, University of Utah, Salt Lake City, Utah, United States of America

Jeffrey L. Jenkins

Roles Conceptualization, Data curation, Formal analysis, Methodology, Software, Validation

‡ RH and JLJ also contributed equally to this work.

Affiliation Department of Information Systems, Brigham Young University, Provo, Utah, United States of America

Competing Interests

The authors have declared that no competing interests exist.