https://orcid.org/0000-0002-3603-0100
About the Authors
- Gitta van den Enden
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Contributed equally to this work with: Gitta van den Enden, Kelly Geyskens
Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Validation, Visualization, Writing – original draft, Writing – review & editing
* E-mail: g.vandenenden@maastrichtuniversity.nl
Affiliation Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands
- Kelly Geyskens
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Contributed equally to this work with: Gitta van den Enden, Kelly Geyskens
Roles Conceptualization, Investigation, Methodology, Supervision, Validation, Writing – original draft, Writing – review & editing
Affiliation Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands
Competing Interests
The authors have declared that no competing interests exist.