About the Authors

Jenna Fritz

Contributed equally to this work with: Jenna Fritz, Tara Herrick

Roles Formal analysis, Methodology, Writing – original draft

jfritz@path.org

Affiliation Market Dynamics, PATH, Seattle, Washington, United States of America

Tara Herrick

Contributed equally to this work with: Jenna Fritz, Tara Herrick

Roles Conceptualization, Methodology, Validation, Writing – original draft

Affiliation Market Dynamics, PATH, Seattle, Washington, United States of America

Sarah Skye Gilbert

Roles Funding acquisition, Supervision, Writing – review & editing

Affiliation Digital Square, PATH, Seattle, Washington, United States of America

Competing Interests

The authors have declared that no competing interests exist.