About the Authors

Robert Morlock

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

rmorloc1@yourcarechoice.com

Affiliation YourCareChoice, Ann Arbor, Michigan, United States of America

Amy Morlock

Roles Conceptualization, Data curation, Formal analysis, Investigation, Project administration, Resources, Validation, Visualization, Writing – original draft, Writing – review & editing

Affiliation Acumen Health Research Institute, Ann Arbor, Michigan, United States of America

Martha Downen

Roles Conceptualization, Project administration, Visualization, Writing – original draft, Writing – review & editing

Affiliation Downen Consulting Group, LLC, Rye, New York, United States of America

Sonali N. Shah

Roles Conceptualization, Methodology, Supervision, Visualization, Writing – original draft, Writing – review & editing

Affiliation Independent Scholar, Freehold, New Jersey, United States of America

Competing Interests

I have read the journal's policy and the authors of this manuscript have the following competing interest: MD reports personal fees from Downen Consulting Group, LLC outside the submitted work. RM reports personal fees from YourCareChoice outside the submitted work. SS is a stockholder and received personal fees from her previous employer, Pfizer Inc outside the submitted work. This does not alter our adherence to PLOS ONE policies on sharing data and materials. AM has nothing to disclose.