About the Authors

Nathalie C. M. Rolland

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – original draft, Writing – review & editing

Affiliations Department of Physiology, Maastricht University, Maastricht, The Netherlands, Department of Nutrition and Food Science, AgriSup, Université Bourgogne Franche-Comté, Dijon, France

C. Rob Markus

Roles Conceptualization, Formal analysis, Supervision, Validation, Writing – original draft, Writing – review & editing

Affiliation Department of Psychology, Maastricht University, Maastricht, The Netherlands

Mark J. Post

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Supervision, Writing – original draft, Writing – review & editing

m.post@maastrichtuniversity.nl

Affiliations Department of Physiology, Maastricht University, Maastricht, The Netherlands, Mosa Meat, B.V., Maastricht, The Netherlands

Competing Interests

The authors have read the journal's policy and the authors of this paper have the following competing interests: Mark J. Post is Chief Scientific Officer and co-founder of Mosa Meat, a company that aims to commercialise cultured meat. There are no patents, products in development or marketed products associated with this research to declare. This does not alter our adherence to PLOS ONE policies on sharing data and materials.