About the Authors

Johanna Roettl

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Validation, Visualization, Writing – original draft

johanna.roettl@aau.at

Affiliation Department of Marketing & International Management, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

Ralf Terlutter

Roles Conceptualization, Supervision, Writing – review & editing

Affiliation Department of Marketing & International Management, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

Competing Interests

The authors have declared that no competing interests exist.