About the Authors

H. Kendall

Contributed equally to this work with: H. Kendall, P. Naughton

Roles Data curation, Formal analysis, Investigation, Methodology, Project administration, Writing – original draft

Affiliation School of Natural and Environmental Sciences, Newcastle University, Newcastle upon-Tyne, United Kingdom

P. Naughton

Contributed equally to this work with: H. Kendall, P. Naughton

Roles Formal analysis, Writing – review & editing

Affiliation Edinburgh Napier University, Business school, Craiglockhart Campus, Edinburgh, United Kingdom

S. Kuznesof

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – review & editing

Sharron.kuznesof@newcastle.ac.uk

‡ These authors also contributed equally to this work.

Affiliation School of Natural and Environmental Sciences, Newcastle University, Newcastle upon-Tyne, United Kingdom

M. Raley

Roles Writing – original draft, Writing – review & editing

Affiliation School of Natural and Environmental Sciences, Newcastle University, Newcastle upon-Tyne, United Kingdom

M. Dean

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Writing – review & editing

Affiliation School of Biological Sciences, Queen's University Belfast, Medical Biology Centre, Belfast, United Kingdom

B. Clark

Roles Formal analysis, Writing – review & editing

Affiliation School of Natural and Environmental Sciences, Newcastle University, Newcastle upon-Tyne, United Kingdom

H. Stolz

Roles Writing – review & editing

Affiliation Departement für Sozioökonomie / Department of Socioeconomics Forschungsinstitut für biologischen Landbau FiBL / Research Institute of Organic Agriculture FiBL Ackerstrasse 113, Postfach, Frick, Switzerland

R. Home

Roles Writing – review & editing

Affiliation Departement für Sozioökonomie / Department of Socioeconomics Forschungsinstitut für biologischen Landbau FiBL / Research Institute of Organic Agriculture FiBL Ackerstrasse 113, Postfach, Frick, Switzerland

M. Y. Chan

Roles Investigation, Writing – review & editing

Affiliation Food and Human Nutrition Group, Newcastle University International Singapore (NUIS), Singapore

Q. Zhong

Roles Resources, Writing – review & editing

Affiliation China National Research Institute of Food and Fermentation Industries, National Standardization Centre of Food and Fermentation Industry, 24–6 Jiuxianqiaozhonglu,Chaoyang District, Beijing, P.R. China

P. Brereton

Roles Funding acquisition, Writing – review & editing

Affiliation School of Biological Sciences, Queen's University Belfast, Medical Biology Centre, Belfast, United Kingdom

L. J. Frewer

Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision, Writing – original draft, Writing – review & editing

‡ These authors also contributed equally to this work.

Affiliation School of Natural and Environmental Sciences, Newcastle University, Newcastle upon-Tyne, United Kingdom

Competing Interests

The authors have declared that no competing interests exist.