About the Authors

Kate Kahle

Contributed equally to this work with: Kate Kahle, Aviv J. Sharon

Affiliation Education, Communication and Outreach Group, Editorial Content Development Section, CERN, Geneva, Switzerland

Aviv J. Sharon

Contributed equally to this work with: Kate Kahle, Aviv J. Sharon

Affiliation Faculty of Education in Science and Technology, Technion–Israel Institute of Technology, Haifa, Israel

Ayelet Baram-Tsabari

ayelet@technion.ac.il

Affiliation Faculty of Education in Science and Technology, Technion–Israel Institute of Technology, Haifa, Israel

Competing Interests

The authors have read the journal's policy and have the following competing interests: At time of the study, KK was responsible for CERN’s social media. This enabled her to have an intimate knowledge of its rationale and practice, however it put her in a position in which she studies aspects of her professional output. In order to prevent potential unintended bias, KK was not involved in the quantitative analysis of the data, but only in later stages of its interpretation. The stated competing interest involving author KK did not alter the authors' adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: KK ABT. Performed the experiments: KK. Analyzed the data: AJS ABT. Wrote the paper: AJS ABT KK.