About the Authors

Kavita Vedhara

kavita.vedhara@nottingham.ac.uk

Affiliation Division of Primary Care, University of Nottingham, Nottingham, NG7 2RD, United Kingdom

Karen Dawe

Affiliation School of Social and Community Medicine, University of Bristol, Bristol, BS8 2PS, United Kingdom

Jeremy N. V. Miles

Affiliation Rand Corporation, Santa Monica, CA, 90401–3208, United States of America

Mark A. Wetherell

Affiliation Department of Psychology, University of Northumbria, Newcastle, NE1 8ST, United Kingdom

Nicky Cullum

Affiliation School of Nursing, Midwifery & Social Work, University of Manchester, Manchester, M13 9PL, United Kingdom

Colin Dayan

Affiliation Institute of Molecular & Experimental Medicine, University of Cardiff, Cardiff, CF14 4XN, United Kingdom

Nicola Drake

Affiliation Department of Podiatry, Southmead Hospital, Bristol, BS10 5NB, United Kingdom

Patricia Price

Affiliation School of Healthcare Studies, Cardiff University, Cardiff, CF14 4XN, United Kingdom

John Tarlton

Affiliation Matrix Biology Research Group, University of Bristol, Bristol, BS40 5DU, United Kingdom

John Weinman

Affiliation Institute of Pharmaceutical Sciences, King's College London, London, SE1 9RT, United Kingdom

Andrew Day

Affiliation Department of Clinical Biochemistry, University Hospitals Bristol, Bristol, BS1 3NU United Kingdom

Rona Campbell

Affiliation School of Social and Community Medicine, University of Bristol, Bristol, BS8 2PS, United Kingdom

Jenna Reps

Affiliation School of Computer Science & Advanced Data Analysis Centre, University of Nottingham, Nottingham, NG8 1BB, United Kingdom

Daniele Soria

Affiliation School of Computer Science & Advanced Data Analysis Centre, University of Nottingham, Nottingham, NG8 1BB, United Kingdom

Competing Interests

JNVM receives salary support from the RAND corporation. This commercial affiliation does not alter the authors' adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: KV NC CD ND PP JT JW AD RC. Performed the experiments: KD MW. Analyzed the data: KV KD DS JNVM MW JR. Wrote the paper: KV KD JNVM MW NC CD ND PP JT JW AD RC JR DS.