About the Authors

Emily R. Mangone

Emilyrose.mangone@gmail.com

Affiliations FHI 360, Durham, North Carolina, United States of America, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, United States of America

Smisha Agarwal

Affiliations FHI 360, Durham, North Carolina, United States of America, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, United States of America

Kelly L’Engle

Affiliations FHI 360, Durham, North Carolina, United States of America, School of Nursing and Health Professions, University of San Francisco, San Francisco, California, United States of America

Christine Lasway

Affiliations FHI 360, Durham, North Carolina, United States of America, Kenan-Flagler School of Business, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, United States of America

Trinity Zan

Affiliation FHI 360, Durham, North Carolina, United States of America

Hajo van Beijma

Affiliation Text to Change, Amsterdam, The Netherlands

Jennifer Orkis

Affiliation Johns Hopkins Center for Communication Programs, Baltimore, Maryland, United States of America

Robert Karam

Affiliation Johns Hopkins Center for Communication Programs, Baltimore, Maryland, United States of America

Competing Interests

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender, youth, research and technology — creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 70 countries and all U.S. states and territories. It is the policy of FHI 360 to provide an environment that promotes integrity, objectivity and the highest ethical and quality standards in all research areas, including biomedical, behavioral and social science fields. Any questions regarding the role and scope of FHI 360's Compliance Office can be sent via email to the Chief Compliance Officer, Sean Temeemi at stemeemi@fhi360.org. The m4RH program implementation was funded by USAID through a cooperative agreement to FHI 360 (GPO-A-00-08-00001-00, Program Research for Strengthening Services Program). Partnerships described in this paper do not constitute competing interests. This does not alter the authors' adherence to PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: EM SA KL CL TZ. Performed the experiments: EM SA KL CL TZ. Analyzed the data: EM SA KL CL TZ. Contributed reagents/materials/analysis tools: EM SA KL CL TZ HVB JO RK. Wrote the paper: EM SA KL CL TZ HVB JO RK. Managed the JHU media campaign components and contributed to that knowledge and analysis: JO RK. Managed data collection and dissemination for m4RH and provided review of data analysis: HVB.