About the Authors

Roxanne I. van Giesen

R.I.vanGiesen@uvt.nl

Current address: CentERdata (Tilburg University), Tilburg, The Netherlands

Affiliation Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands

Arnout R. H. Fischer

Contributed equally to this work with: Arnout R. H. Fischer, Heleen van Dijk, Hans C. M. van Trijp

Affiliation Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands

Heleen van Dijk

Contributed equally to this work with: Arnout R. H. Fischer, Heleen van Dijk, Hans C. M. van Trijp

Affiliation Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands

Hans C. M. van Trijp

Contributed equally to this work with: Arnout R. H. Fischer, Heleen van Dijk, Hans C. M. van Trijp

Affiliation Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, The Netherlands

Competing Interests

The authors have the following interests: This work was supported by NanoNextNL. There are no patents, products in development or marketed products to declare. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: RVG ARHF HVD HCMVT. Performed the experiments: RVG. Analyzed the data: RVG ARHF HVD. Contributed reagents/materials/analysis tools: RVG ARHF HVD. Wrote the paper: RVG ARHF HVD HCMVT.