About the Authors

Benjamin Healey

ben.healey@otago.ac.nz

Affiliation Department of Marketing, University of Otago, Dunedin, New Zealand

Janet Hoek

Affiliation Department of Marketing, University of Otago, Dunedin, New Zealand

Richard Edwards

Affiliation Department of Public Health, University of Otago, Wellington, New Zealand

Competing Interests

Although the authors do not consider it a competing interest, for the sake of full transparency they note that some of the authors have previously undertaken work for health sector agencies working in tobacco control.

Author Contributions

Conceived and designed the experiments: BH JH RE. Performed the experiments: BH. Analyzed the data: BH. Wrote the paper: BH JH RE. Obtained internal organisational funding for the project: JH RE.