About the Authors

Mesfin Awoke Bekalu

mesfinawoke.bekalu@soc.kuleuven.be

Affiliations Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Massachusetts, United States of America, School for Mass Communication Research, University of Leuven, Leuven, Belgium, Department of Journalism and Communication, Bahir Dar University, Bahir Dar, Ethiopia

Steven Eggermont

Affiliation School for Mass Communication Research, University of Leuven, Leuven, Belgium

Shoba Ramanadhan

Affiliation Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America

Kasisomayajula Viswanath

Affiliations Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Massachusetts, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: MB SE SR KV. Performed the experiments: MB SE SR KV. Analyzed the data: MB SE SR KV. Contributed reagents/materials/analysis tools: MB SE SR KV. Wrote the paper: MB SE SR KV.