About the Authors

Takao Noguchi

t.noguchi@warwick.ac.uk

Affiliation Department of Psychology, University of Warwick, Coventry, United Kingdom

Neil Stewart

Affiliation Department of Psychology, University of Warwick, Coventry, United Kingdom

Christopher Y. Olivola

Affiliation Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania, United States of America

Helen Susannah Moat

Affiliation Warwick Business School, University of Warwick, Coventry, United Kingdom

Tobias Preis

Affiliation Warwick Business School, University of Warwick, Coventry, United Kingdom

Competing Interests

I have read the journal's policy and have the following conflicts: Tobias Preis is a PLOS ONE Editorial Board member. This does not alter our adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: TN NS CYO. Analyzed the data: TN. Contributed reagents/materials/analysis tools: TN NS CYO HSM TP. Wrote the paper: TN NS CYO HSM TP.