About the Authors
- Pei-Ying Lin
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Affiliation Department of Psychology, University of Southern California, Los Angeles, California, United States of America
- Naomi Sparks Grewal
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Affiliation Department of Psychology, Claremont Graduate University, Claremont, California, United States of America
- Christophe Morin
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Affiliation Fielding Graduate University, Santa Barbara, California, United States of America
- Walter D. Johnson
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Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, California, United States of America
- Paul J. Zak
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* E-mail: paul.zak@cgu.edu
Affiliation Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, California, United States of America
Competing Interests
The authors have the following interests. Christophe Morin is employed by SalesBrain Inc. and provided the PSAs we tested from commercial sources. The PSA's were purchased from AdForum. There are no further patents, products in development or marketed products to declare. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials, as detailed online in the guide for authors.
Author Contributions
Conceived and designed the experiments: PZ CM P-YL NG. Performed the experiments: PZ WJ P-YL NG. Analyzed the data: PZ P-YL NG. Contributed reagents/materials/analysis tools: PZ. Wrote the paper: PZ P-YL NG CM.