About the Authors

Julie Barnett

Julie.Barnett@brunel.ac.uk

Affiliation Department of Information Systems and Computing, Brunel University, Middlesex, United Kingdom

Konstantina Vasileiou

Affiliation Department of Information Systems and Computing, Brunel University, Middlesex, United Kingdom

M. Hazel Gowland

Affiliation Allergy Action, Farnborough, United Kingdom

Monique M. Raats

Affiliation School of Psychology, Faculty of Arts and Human Sciences, University of Surrey, Guildford, Surrey, United Kingdom

Jane S. Lucas

Affiliation Clinical and Experimental Sciences, Faculty of Medicine, University of Southampton, University Hospital Southampton NHS Foundation Trust, Southampton, United Kingdom

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Provided advice as an allergic consumer to the project throughout: MHG. Provided clinical expertise as an allergist for the study design and analysis: JSL. Provided expertise regarding consumers' food choice strategies: MMR. Contributed to reviewing and commenting on early drafts of the paper: MHG MMR JSL. Conceived and designed the experiments: JB MHG MMR JSL. Analyzed the data: JB KV. Wrote the paper: JB KV.