About the Authors

Sam M. Ferreira

sam.ferreira@sanparks.org

Affiliations Scientific Services, South African National Parks, Skukuza, South Africa, Rhino Action Group Effort, Johannesburg, South Africa

Judith M. Botha

Affiliation Scientific Services, South African National Parks, Skukuza, South Africa

Megan C. Emmett

Affiliation Rhino Action Group Effort, Johannesburg, South Africa

Competing Interests

The Rhino Action Group Effort is a Civil Action Group that originated from public outcry against rhino poaching in South Africa. SMF is chairman of the Committee and ME is a member representing visual media. RAGE’s mission is to facilitate a range of support from the private sector to government institutions by coordination of information, funding and expertise complimenting the National Wildlife Crime Reaction Unit and associated agencies’ curbing of rhino poaching in South Africa, and change attitudes to the use of rhino horn through information and awareness campaigns. Membership of the committee is voluntary and carries no financial gains. Committee members carry all cost associated with traveling for meetings against their own accounts. This does not alter the authors’ adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: SMF. Analyzed the data: SMF JB. Contributed reagents/materials/analysis tools: JB ME. Wrote the paper: SMF JB ME.