About the Authors

Peter Walla

peter.walla@newcastle.edu.au

Affiliations School of Psychology, Faculty of Science and Information Technology, University of Newcastle, Newcastle, New South Wales, Australia, Biological Psychology Unit, Faculty of Psychology, University of Vienna, Vienna, Austria, Neuroconsult e.U., Vienna, Austria

Gerhard Brenner

Affiliation Institute for Marketing Management, Vienna University of Economics and Business, Vienna, Austria

Monika Koller

Affiliation Institute for Marketing Management, Vienna University of Economics and Business, Vienna, Austria

Competing Interests

The authors have read the journal's policy and have the following conflicts. The Bank Austria (through Wolfgang Ruediger) gave the authors money to pay the study participants for their participation. The content of the study has no specific relation to the Bank Austria. Financial support was only given to be acknowledged. Peter Walla is offering neuroconsulting services through the company Neuroconsult. He is not employed, but is the founder of this company. Some of the work was undertaken in the frame of this company, which is why it has to be included in the affiliation section. This does not alter the authors' adherence to all the PLoS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: PW GB MK. Performed the experiments: GB MK. Analyzed the data: PW GB MK. Contributed reagents/materials/analysis tools: PW GB MK. Wrote the paper: PW GB MK.