About the Authors

Paul E. Smaldino

pesmaldino@ucdavis.edu

Affiliation Department of Psychology, University of California Davis, Davis, California, United States of America

Mark Lubell

Affiliation Department of Environmental Science and Policy, University of California Davis, Davis, California, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: PES ML. Performed the experiments: PES. Analyzed the data: PES. Wrote the paper: PES ML. Wrote the simulation code: PES.