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Article Source: Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?
Dorfman L, Cheyne A, Friedman LC, Wadud A, Gottlieb M (2012) Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?. PLOS Medicine 9(6): e1001241. https://doi.org/10.1371/journal.pmed.1001241

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