About the Authors

Druin Burch

dburch@plos.org

Affiliation Public Library of Science, Cambridge, United Kingdom

Competing Interests

Druin Burch is a Consulting Editor for PLOS Medicine.

Author Contributions

Wrote the first draft of the manuscript: DB. Contributed to the writing of the manuscript: DB. ICMJE criteria for authorship read and met: DB. Agree with manuscript results and conclusions: DB.