About the Authors

Lynne F. Forrest

Lynne.Forrest1@ncl.ac.uk

Affiliation Fuse, UKCRC Centre for Translational Research in Public Health, Institute of Health & Society, Newcastle University, Newcastle upon Tyne, United Kingdom

Jean Adams

Affiliation Fuse, UKCRC Centre for Translational Research in Public Health, Institute of Health & Society, Newcastle University, Newcastle upon Tyne, United Kingdom

Helen Wareham

Affiliation Wolfson Research Institute, Durham University, Queen's Campus, Stockton on Tees, United Kingdom

Greg Rubin

Affiliation Wolfson Research Institute, Durham University, Queen's Campus, Stockton on Tees, United Kingdom

Martin White

Affiliation Fuse, UKCRC Centre for Translational Research in Public Health, Institute of Health & Society, Newcastle University, Newcastle upon Tyne, United Kingdom

Competing Interests

GR is a member of several advisory groups for the Department of Health's National Awareness and Early Diagnosis Initiative. All other authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: LF JA MW GR. Performed the experiments: LF HW. Analyzed the data: LF. Contributed reagents/materials/analysis tools: LF. Wrote the first draft of the manuscript: LF. Contributed to the writing of the manuscript: LF JA MW GR HW. ICMJE criteria for authorship read and met: LF JA MW GR HW. Agree with manuscript results and conclusions: LF JA MW GR HW.