About the Authors

Simon Chapman


Affiliation University of Sydney, Sydney, Australia

Matthew C. Farrelly

Affiliation RTI International, North Carolina, United States of America

Competing Interests

SC has over 30 years experience in tobacco control research and advocacy and has won several international and national awards, including the American Cancer Society's Luther Terry medal for outstanding international leadership. He was deputy editor then editor of Tobacco Control for 17 years and is now Editor Emeritus. He is committed to exposing tobacco industry marketing practices and supporting the WHO's Framework Convention on Tobacco Control's provisions on banning tobacco advertising. MCF has dedicated his 17-year research career to conducting objective research and evaluation of major tobacco control programs such as the American Legacy Foundation's truth® campaign and key policy interventions such as cigarette excise taxes and smoke-free air laws.

Author Contributions

Wrote the first draft of the manuscript: SC. Contributed to the writing of the manuscript: SC MCF. ICMJE criteria for authorship read and met: SC MCF. Agree with manuscript's results and conclusions: SC MCF.