What’s in a Name? Effect of Breed Perceptions & Labeling on Attractiveness, Adoptions & Length of Stay for Pit-Bull-Type Dogs
On the left, dogs were rated without and with the lookalike breed labels. On the right, dogs were rated without and with the pit-bull-type breed labels. While the lookalike breeds did not change potential adopter perceptions when compared to viewing them without, dogs were perceived as less attractive when the pit bull label was used.