Rising Tides or Rising Stars?: Dynamics of Shared Attention on Twitter during Media Events
Twitter activity volume change in different events. Diamond shapes indicate the mean value of each category (PRE: pre-debate baseline; NEWS: Benghazi attack and 47% controversy; CONV: Republican and Democratic Natl Conv; DEB: presidential debates). (a) The tweet volumes at the peak hour in the 12 events (including 4 null events). (b) The ratio of tweets with at least one hashtag to the total tweets at the peak hour. (c) The ratio of tweets replying to users to the total tweets at the peak hour. (d) The ratio of retweets to the total tweets at the peak hour. The results show an increase in topical communication (hashtag ratio) and a decrease in interpersonal communication (reply ratio) during the media events over the typical and news events.