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The Lack of Side Effects of an Ineffective Treatment Facilitates the Development of a Belief in Its Effectiveness

Figure 4

Mediational structure underlying the experimental manipulation.

The total effect of the cost of the action on the effectiveness judgments, depicted as path c (top panel), is partitioned into two components, one indirect effect through P(Cause) (paths a and b, bottom panel), and one direct effect (path c', bottom panel), which is the result of discounting the indirect effect. The unstandardized coefficients and p-values for each pathway are provided. These results suggest that the effect of the cost associated with the treatment, manipulated between groups, was completely mediated by P(Cause).

Figure 4

doi: https://doi.org/10.1371/journal.pone.0084084.g004