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Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
- Carsten Murawski,
- Philip G. Harris,
- Stefan Bode,
- Juan F. Domínguez D.,
- Gary F. Egan
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- Published: March 30, 2012
- https://doi.org/10.1371/journal.pone.0034155