Movies and TV Influence Tobacco Use in India: Findings from a National Survey

K. Viswanath; Leland K. Ackerson; Glorian Sorensen; Prakash C. Gupta

doi:10.1371/journal.pone.0011365

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Open Access

Peer-reviewed

Research Article

Movies and TV Influence Tobacco Use in India: Findings from a National Survey

K. Viswanath ,

* E-mail: vish_viswanath@dfci.harvard.edu

Affiliations Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, Massachusetts, United States of America, Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America
⨯
Leland K. Ackerson,

Affiliation Department of Community Health and Sustainability, University of Massachusetts Lowell, Lowell, Massachusetts, United States of America
⨯
Glorian Sorensen,

Affiliations Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, Massachusetts, United States of America, Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America
⨯
Prakash C. Gupta

Affiliation Healis-Sekhsaria Institute for Public Health, Navi Mumbai, India
⨯

Movies and TV Influence Tobacco Use in India: Findings from a National Survey

K. Viswanath,
Leland K. Ackerson,
Glorian Sorensen,
Prakash C. Gupta

Published: June 29, 2010
https://doi.org/10.1371/journal.pone.0011365

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Posted by Rooban on 01 Sep 2010 at 11:38 GMT

Preference to visit a movie in India regularly is nearly impossible for all Indians. Visiting Cinema does not translate to tobacco addiction. Given the large fan base and fanaticism to actors in India, there is a wide variation possible. With a third of Indians living in the fringes of poverty or Below poverty line, visiting to cinema halls and the impact of tobacco use on Indian Citizens subconsiously has to be interpreted cautiously. Reference - Indian J Cancer 2010;47:s38-s43

Competing interests declared: I am the first author of the Journal quoted.

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Movies and TV Influence Tobacco Use in India: Findings from a National Survey

Movies and TV Influence Tobacco Use in India: Findings from a National Survey

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Posted by Rooban on 01 Sep 2010 at 11:38 GMT