This article has hit the nail on the head relating to what has become a massive threat to conservation efforts, especially those regarding the slow loris. It is incredibly interesting - the details of which the impact of social networking sites and the internet can potentially have on wildlife species. Video sharing websites such as YouTube and Facebook must begin to accept their role in spurring on the illegal wildlife trade. These internet giants undoubtedly have the ability to reach the masses so should make efforts counteract the negative impacts of such videos in a way that cigarette packets remind smokers of their adverse health effects.
Actually being able to see spikes in the interest of viral videos following the introduction of the Wikipedia "Conservation of Slow Lorises" and release of the Jungle Gremlins also illustrates there are people who simply watch these videos just to see what they are all about.

Encouraging people to understand the impact of viral videos featuring endangered species should go a long way to increasing support for their conservation. That is why this paper is such an important and essential read - to understand how this modern heavyweight (social networking sites) will impact global wildlife.