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Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands
IJzerman H,
Janssen JA,
Coan JA
(2015)
Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands.
PLOS ONE 10(4): e0125194.
https://doi.org/10.1371/journal.pone.0125194