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Article Source: The Bitter Truth about Morality: Virtue, Not Vice, Makes a Bland Beverage Taste Nice
Eskine KJ, Kacinik NA, Webster GD (2012) The Bitter Truth about Morality: Virtue, Not Vice, Makes a Bland Beverage Taste Nice. PLOS ONE 7(7): e41159. doi: 10.1371/journal.pone.0041159

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