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Article Source: Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
Maibach EW, Leiserowitz A, Roser-Renouf C, Mertz CK (2011) Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLOS ONE 6(3): e17571. https://doi.org/10.1371/journal.pone.0017571

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