About the Authors
- P. Matthijs Bal
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* E-mail: p.m.bal@vu.nl
Affiliation Department of Management & Organization, VU University Amsterdam, Amsterdam, The Netherlands
- Martijn Veltkamp
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Affiliation FrieslandCampina, Deventer, The Netherlands
Competing Interests
Martijn Veltkamp is employed by FrieslandCampina. There are no patents, products in development or marketed products to declare. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials, as detailed online in the guide for authors.
Author Contributions
Conceived and designed the experiments: PMB MV. Performed the experiments: PMB MV. Analyzed the data: PMB. Contributed reagents/materials/analysis tools: PMB MV. Wrote the paper: PMB MV.