About the Authors

Stéphane Doyen

sdoyen@ulb.ac.be

Affiliations Consciousness, Cognition and Computation Group, Université Libre de Bruxelles, Brussels, Belgium, Social Psychology Unit, Université Libre de Bruxelles, Brussels, Belgium, Social and Developmental Psychology Department, University of Cambridge, Cambridge, United Kingdom

Olivier Klein

Affiliation Social Psychology Unit, Université Libre de Bruxelles, Brussels, Belgium

Cora-Lise Pichon

Affiliation Consciousness, Cognition and Computation Group, Université Libre de Bruxelles, Brussels, Belgium

Axel Cleeremans

Affiliation Consciousness, Cognition and Computation Group, Université Libre de Bruxelles, Brussels, Belgium

Competing Interests

Behavioral priming has always been a controversial topic in social cognition. This paper highlights a more nuanced view of this topic, especially about its non-conscious nature, that might not please those in favor of a strict perspective. This does not alter the authors' adherence to all the PLoS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: SD. Performed the experiments: SD CP. Analyzed the data: SD OK. Contributed reagents/materials/analysis tools: SD OK. Wrote the paper: SD OK AC.