About the Authors

Santi Phithakkitnukoon

santi@newcastle.ac.uk

Affiliation Culture Lab, School of Computing Science, Newcastle University, Newcastle, United Kingdom

Tuck W. Leong

Affiliation Culture Lab, School of Computing Science, Newcastle University, Newcastle, United Kingdom

Zbigniew Smoreda

Affiliation Sociology and Economics of Networks and Services Department, Orange Labs, France

Patrick Olivier

Affiliation Culture Lab, School of Computing Science, Newcastle University, Newcastle, United Kingdom

Competing Interests

ZS is employed by Orange Labs. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: SP ZS. Performed the experiments: SP. Analyzed the data: SP TL ZS PO. Contributed reagents/materials/analysis tools: ZS PO. Wrote the paper: SP TL ZS PO.